Our Advantage
Medical Technology that comes through Synera Advisory arrive "commercial-ready".
Synera Medical is built to distribute technologies that have been shaped by the end user. Our physician-backed diligence and readiness workstreams include:
- Clinical Positioning and Evidence Strategy
- Regulatory Pathway Alignment
- Reimbursement and Coding Strategy
- Value Analysis Narrative
- Customer Discovery and voice-of customer / end user insights
- Go to Market planning and field execution readiness
Results: Less Friction, Faster Adoption, and Stronger Utilization
Meet Our Advisory Team
JW Niehus, Chief Commercial Officer
JW Niehus, Chief Commercial Officer
JW Niehus, Chief Commercial Officer
JW Niehus is a seasoned U.S. healthcare executive with more than 20 years of experience advising and partnering directty with Top-50 hospital systems and senior leadership both in the U.S and internationally. His career spans critical care mangament (CCM), eICU, ACOs, IPAs, healthcare fintech, and medical technology, with a consistent foc
JW Niehus is a seasoned U.S. healthcare executive with more than 20 years of experience advising and partnering directty with Top-50 hospital systems and senior leadership both in the U.S and internationally. His career spans critical care mangament (CCM), eICU, ACOs, IPAs, healthcare fintech, and medical technology, with a consistent focus on translating complex healthcare solutions into measurable enterprise growth.
As founder and CEO of JW Medical Advisors, now partnering with Synera Advisory, JW has led strategic engagements focused on go-to-market strategy, executive alignment, enterprise sales acceleration, and partnership development for healthcare organizations operating at scale. His experience includes both domestic and international initiatives..
Within Synera Advisory, JW serves as a Senior Advisor, bringing executive level perspective to commercialization strategy, health system engagement, and enterprise partnership development. He works closely with Synera's physician-backed advisory model to help ensure that innovative healthcare technologies and platforms are positioned credibly, adopted efficiently, and scaled responsibly within complex hospital environments.
Dr. Bruce Pinker
JW Niehus, Chief Commercial Officer
JW Niehus, Chief Commercial Officer
Dr Bruce Pinker is a Board-Certified Podiatric Physician and Surgeon with nearly two decades of clinical, surgical, and entrepreneurial experience spanning patient cae, medical innovation, biomechanics, and healthcare commercialization.
He serves as a Senior Medical Advisor to Synera Medical providing strategic clinical insight across me
Dr Bruce Pinker is a Board-Certified Podiatric Physician and Surgeon with nearly two decades of clinical, surgical, and entrepreneurial experience spanning patient cae, medical innovation, biomechanics, and healthcare commercialization.
He serves as a Senior Medical Advisor to Synera Medical providing strategic clinical insight across medical device development, physician adoption, reimbursement alignment, and real world clinical integration. Dr Pinker brings a rare combination of hands on procedural expertise, private practice leadership, and product innovation, making him a trusted advisor to healthcare companies seeking to align medical strategy with physician workflow and patient outcomes.
